seo traffic

"Leveraged" Information = MORE Website Traffic

Author: TG Contributor
Date: 2020-01-08

Share using:



If leveraging unique or proprietary information is one of your fundamental strategies to increase unique visitor traffic to your web based business, then it is important to understand seven fundamental information perspectives you can use to give your company the edge it needs to effectively compete in the marketplace.

As the internet continues to evolve and become more competitive, the dependency of the quality of the information you provide via your website becomes more critical to market niches.

As information processors we rarely, consciously think about HOW we absorb all the information we take in via the internet. It is reasonable to assume that two of our six senses, vision and hearing, represent the most significant means used to absorb information on the web. Although seeing copy and hearing sounds coming from information provided, it makes sense from a strategic marketing perspective, to take a moment to evaluate how virtual information can be best absorbed via seven fundamental information perspectives.

Seven Fundamental Information Perspectives

1) Information Exclusivity:

* How unique, original or proprietary is your website information?
* Infinite choices of common information equates to clutter and boredom.
* The "value" of information provided is always unique to every visitor
* Emphasizing the uniqueness of your information also gives it more worth

2) Information Quantity:

* How much website information is too much?
* Detail overload can quickly exceed site visitor's interest levels
* Volume of information provided should correlate with the breadth of the information requirements of your targeted market niche

3) Information Distinction:

* How unique should your website words and terms be?
* Markets and industries have distinct information terms and sayings
* Try to "talk the talk" of your targeted market niche on your website
* Distinctive information can be the critical purchase decision variable

4) Information Accuracy:

* How accurate does your website information have to be?
* Information accuracy requirements correlate to the potential liability of negative consequences that result from information incorrectness.
* Earning the trust of your website visitors is an on going, consistent process

5) Information Timeliness:

* How "current" does your website information have to be?
* The speed of information delivery often adds perceived value
* Often competitive advantage goes to the source with the "information shortcut"
* Out-of-date information is often associated with poor customer service

6) Information Interactivity:

* To what degree are website visitor responses critical to intended message absorption rates and communication effectiveness?
* Maintaining a dialogue with your visitor equates to increased loyalty
* Increasing dependency of visitor responses decreases broadcast effectiveness

7) Information Format:

* What is the most effective way to structure your website messages?
* Information absorption is best achieved in small increments
* Simplifying the visual structure of your website information "invites" readership
* User-friendly information navigation maximizes visitor website involvement


Every web based business is vulnerable to new competitors within their targeted virtual market niches. There will inevitably always be someone else who can provide the same or similar product, service or information in a different way or via other creative communication tactics. Although different is not always better, as a virtual customer solution provider you are obligated to always focus, understand and improve your website visitor's perceptions and their ability to "get your message".

Understanding the seven fundamental perspectives of information flow can make a significant difference in your ability to differentiate your virtual messages from the increasing bandwidth of information flow on the internet.

Author Bio
Mark Smock is 30+ year veteran of the sales profession and President of  www.business-buyer-directory.com, the FIRST international business buyer directory of its kind. Business Buyer Directory provides a non-traditional means for proactive business buyers to locate businesses for sale worldwide that meet their exact registered purchase criteria.

Article Source: http://www.ArticleGeek.com

By: Mark Smock


No Comments

Trending Blogs

General Read More
Food of Sikkim
Leisure Read More
Know the best places to visit in North east India: Meghalaya and more
Adventure Rush Read More
Trekking in the lost kingdom of Mustang

Latest Blogs

Adventure Rush Read More
Trek in the rainforest of Nongriat village in rain-kissed Meghalaya
Culture Read More
Hornbill Festival 2021– all you need to know
Adventure Rush Read More
Unplanned Road Trip to Bhalukpong, Arunachal Pradesh
Leisure Read More
Demystifying the homestay trend, my offbeat homestay experience
A call to all travel junkies
Share your amazing travel stories
&
inspire someone today!
Become a TOURGENIE contributor
Write for our blog
Want to explore more Activities?
Explore Activities
Dawki Adventure Camp-Meghalaya
Dawki Adventure Camp-Meghalaya
4 Days 3 Nights
Explore Activities
Trek Through Rural Mizoram
Trek Through Rural Mizoram
4 Days 3 Nights
Explore Activities
Tiger Hill Mountain Biking
Tiger Hill Mountain Biking
1 Days 0 Nights
PARTNERS
ADDRESS:
  • Near Co-Operative, Middle Sichey Gangtok, East Sikkim, India, 737101

    • booking@tourgenie.com
    • support@tourgenie.com