The Internet, above all, is a vast repository of data, and most data is stored in the form of text. When search engines prowl the web in search of good sites to rate highly, the only thing that will register on them is text. If your page is light on text, chances are you will not rank well. And if your page has plenty of text but it's put together in the wrong way, you probably will rank poorly too.
That's where private label articles come in. PRAs are groups of articles, generally organized into broad categories that you can purchase in bulk from an article broker. You have a choice between purchasing a subscription, in which large listings of these articles are sent to you or made available to you to download, or making a single purchase of a group of articles.
These articles are pre-optimized for search engines with keywords arranged properly, correct grammar and spelling, and a reasonably generic focus. Best of all, they are yours to do with as you will. You have purchased all rights to the use of this article, and you can personalize it in any way you want, add or delete content, and put your name on it as author if you like.
After you've chosen the most appropriate keyword for your website and your sales methodology, you can put private label articles throughout your website. With their optimized mention of keywords in appropriate places, your ranking on the major search engines will start to rise.
Why Not Use Free Articles?
You've probably also seen article directories - large public databases where you can download as many articles for your own use as you like, provided you retain the resource box placed there by the author crediting him or her. Resource boxes also contain a link to the author's website that you cannot tamper with.
These articles are free for use, at least financially; however, they'll cost you in other ways, like loss of prestige, loss of sales, and loss of customers. One or two of these articles, particularly if you go for the known experts in the field, won't hurt you. If you fill your site up with free articles, you're sending a message you don't want to send. Specifically, you're telling your customers that you aren't competent enough in your supposed field of expertise to write your own information.
You are also giving every person who browses your website an easy way to get away from your website and onto someone else's - they just need to click that link in the reference box. And if the article's good enough to capture your attention, chances are good it will pique your customer's attention enough to get them to look for more from the same author.
In short, the resource boxes steal your customers and your sales, and you're not even aware of it when it happens.
Other Things To Improve Your Rankings
The first thing this does is set up another link to your website from the article directory. Every time someone links to your website, your ranking goes up just a little bit. This works especially well if the link includes your chosen keywords as well. Since the resource box is yours to set up, you can ensure that the keywords used are exactly what you want.
Now you sit back and wait. Others will come along and, if your article is a good one and contributes new or necessary information to someone else's website, they will download your articles and use them. Each website that uses an article with your resource box helps boost your search engine placement a little bit more.
There are dozens of other methods in which you can use private label articles to boost your ranking: newsletters, ebooks, viral reports. Experimentation on your website is the best way to determine which methods are best for you.