You may think that just because Google drastically retooled their content standards, there is no need to continue submitting to Ezine article directories.

After all, weren't all your previous articles just keyword heavy algorithm locators? If so, you may need to seriously rethink how you go about establishing quality content, but you should not - repeat, not - leave behind the Ezine article directories. There is still too much benefit. In fact, since the changes in 2011, there are even more benefits than ever before. Weigh these carefully as you move forward with your article writing campaign. It could be the difference between succeeding in the new world or crashing and burning in the old one.

1. Retooling content.

A great number Internet marketers, who were not "in it to win it" packed up their supplies and went home following the new challenges that Google placed in their path. On the flip side, this left the Internet open for marketers, who truly wanted to make a difference in the lives of their audience. Instead of basing content around the number of keyword usages, marketers are realizing that quality content is like gold in today's market place. By retooling your content to reflect enthusiasm and useful information, you can rise to the top of the Ezine directory ranks.

2. Getting noticed.

Ezine directories that tweaked their own standards based on what Google expected from quality content are possible gold mines. By placing an article with one of these locations today, you stand a much better chance of getting noticed than you did a year ago. With a high google search engine ranking, you'll never agree who is looking at your article and equating your article with expertise. And by producing content that is designed to enlighten, entertain and inform, your business could go viral in a heartbeat.

3. Understanding what offsite content should consist of.

The directories that are still making a difference in the Internet marketing field understand what offsite content should consist of. By publishing articles by following them, you can stay abreast of the changes that are arrisering in Google's algorithms, and you stand a much better chance of reaching the masses. Rather than try to "go it alone," you should be aligning some of your marketing efforts with the people, who can really make a difference on the path to success.

And the last thing that you need to remember about article directories is this: they perform well based as much on frequency as quality. If you constantly deliver high quality product to these directories, then you will more immediately be recognized as an expert in your field. And that kind of notoriety can do nothing but help you in your journey.