If you're a serious online marketer with your own website or websites, or you promote affiliate marketing programs, you know how expensive PPC (pay-per-click) advertising can be. If you're in a very competitive market, you know first hand how very expensive this can be. Your $1 and $5 clicks add up very quickly, and if you don't know what you're doing, you will lose a lot of money to your competition, and to the PPC companies you're advertising through, like Google AdWords.

There are other online advertising options open to you other than just PPC. There are traffic exchange websites that allow marketers to earn credits to have their websites advertised to a whole community of many thousands of users within the exchange. Webmasters earn credits to have their websites and promotions added into the rotation while surfing through other websites within the traffic exchange system. Also, most of the newer click exchange websites allow you to purchase hundreds or thousand of hits for fractions of a penny, so you don't have to spend a lot of time surfing. Some also have games to keep you occupied and amused while earning credits. Some allow you to sell or trade your credits for cash. Many of the newer traffic exchange sites are truly a huge benefit for online marketers today.

Another huge benefit for website owners from traffic exchange systems is the number of back links they receive for their websites. The more popular these click exchange sites become, the higher their page rank becomes in popular search engines. When your website URLs are in the website rotation, your click count increases, and search engines start to rank your website higher on the free search engine chain. You not only attract new visitors to your website each and every day from the exchange, but you have the ability to get your website higher in the free search engine listings.

One of the absolute best ways to get free, or very cheap, targeted traffic today is by using traffic exchange website. Having a large community of users, clicking through websites and advertisements to earn credits is a powerful way to get targeted traffic to your website. Having the ability to generate more free traffic, and options to purchase clicks for fractions of a penny, or cash in credits for cash, are just some of the benefits why these traffic exchange sites are so popular today and their popularity is growing by the day. All website traffic is not created equally. Traffic is one thing, but targeted traffic is king! These traffic exchange website deliver targeted traffic by visitors who are interested in what you have to offer.

Nothing will replace good old PPC advertising, but when you compliment PPC with click exchanges, just watch your visitors increase by the hundreds, if not thousands each and every month, and watch your sales increase as well. And isn't this what it's all about? So do all you can to increase your targeted traffic, and you will increase your odds of converting your visitors into paying customers. And that's the name of the game my friend.