Expanding on your Content Strategy

Expanding on your Content Strategy

Author: TG Contributor
Date: 2020-01-30

Share using:



If your content strategy is viewed only as a marketing application, you are potentially limiting its potential. Content is part of every aspect of the business in regards to communication. If there is anything said about your company or brand, it is considered content - and that includes tweets, status updates, press releases, blog posts and comments.

The company creates some of these pieces of content, through article writing for example, but some of it comes externally. It is not about the source of the content but how it affects the public’s perception of your company. The point of this post is to demonstrate the importance of content beyond traditional marketing boundaries.

The two boundaries that should be pushed are in sales and customer retention and expansion. 

The role content plays within sales involves presenting a positive perception of the company. A problem often seen with sales professionals is that they do not always understand how helpful the content strategy can be to them. Sales people should appreciate what the content offers because it reflects the constant change of today’s marketplace.

Due to differences in context and situation, marketers are often unable to provide the same information to the salespeople as they do to prospective buyers. The sales people and the buyers have different expectations and this leads to different questions being asked.

If marketers are able to convince sales teams that the content is useful, marketers will eventually see more requests because of the changes the sales people have come up with.

A goal for marketers is to prove accountability for the brand. Reaching this goal creates more revenue that is better sustained. The sales team will have an easier job convincing a buyer because the marketers have put in the legwork during the initial pitch. It is essential for the marketers to use every available source of content in that first pitch to an audience.

Customer retention and expansion is a different kind of challenge your company’s content strategy faces.

Organisations will often do little more than send a monthly newsletter or hold an annual conference as a way of distributing content to their existing customer base. Companies need to remember that a buyer came to them because their product fulfilled a need, and to make sure the consumer knows they will always be there to fill that need.

Maintaining customers who have already bought your product should be straightforward (if the product is good), but is so often overlooked. Once your product is bought, figure out why this is the case. What problem did the consumers have that made them buy your product? Once you know that, you will have what you need to do to make sure they keep coming to you as a way to fix their problems. Then, create a product that will fix another problem.

Having good content and utilising a number of different platforms - so online and print media - will create a very successful business. It will convince a consumer to buy your product, it will make the customer a loyal one and it will allow your business to grow. The content must be good and must be heard by the public. In the modern eraFeature Articles, you must reach beyond the traditional content strategies.

ABOUT THE AUTHOR

Snack Media is a leading content marketing agency in the UK.

By: Snack Media

Source: Free Articles from ArticlesFactory.com


No Comments

Trending Blogs

Explore Activities
General Read More
Food of Sikkim
Explore Activities
Leisure Read More
Know the best places to visit in North east India: Meghalaya and more
Explore Activities
Adventure Rush Read More
Trekking in the lost kingdom of Mustang

Latest Blogs

Latest Blogs
Adventure Rush Read More
Adventure Travel in Northeast India: Offbeat Treks and Activities
Latest Blogs
Culture Read More
Essential Tips for Visiting Nepal: A Comprehensive Guide
Latest Blogs
History Read More
Exploring the Enchanting Trails of Dzongri
Latest Blogs
Travel Tips Read More
Mastering Monsoon Trekking: Your Complete Guide
A call to all travel junkies
Share your amazing travel stories
&
inspire someone today!
Become a TOURGENIE contributor
Write for our blog
Want to explore more Activities?
Explore Activities
Trek to Goecha La
Trek to Goecha La
11 Days 10 Nights
Explore Activities
Ziro Music Festival
Ziro Music Festival
7 Days 6 Nights
Explore Activities
Lhuentshe Tshechu Festival Tour
Lhuentshe Tshechu Festival Tour
16 Days 15 Nights
PARTNERS
ADDRESS:
  • Near Co-Operative, Middle Sichey Gangtok, East Sikkim, India, 737101

    • booking@tourgenie.com
    • support@tourgenie.com