SEO Content Writers are often faced with the tough task of maintaining the quality of their work while making the content search engine optimized too. In the world of search engine, it is important for every content writer to optimise the content to help search engines to find the content and improve ranking with the major search engines. But while doing so, the content should not loose its flow, readability and focus from the topic.
Here are some concepts to help SEO content writers produce interesting yet technically optimised content to top search engines.
1. Give contents its due importance:
Content is the undisputed king of content world! This is the most important thing that every content writer should remember. Well written, interesting and original content can get you more benefits than just SEO benefits. Research a lot before writing, well written content always pays. Focus of every content writer, including SEO content writers, should be on delivering relevant, interesting and well written information about various topics related to a particular field.
2. Catchy headings:
It’s the title of any page that catches the attention of the potential reader among other things. For effective SEO content writing, ensure that the title is always catchy and interesting to read. The title should reflect the essence of the article. Boring and generic headline will drive away readers. It’s also a good idea to try and use a keyword as a part of headline a part of optimised content.
3. Keep the content original and fresh:
Copy and paste is like a suicide in search engine optimization. SEO content writing is all about producing fresh, original and optimised content, which gives a fresh perspective and view to an existing topic.
4. Keyword length and density:
300 to 1,000 words is the right length for optimised content written for web copy and directory submission. Although, when blogging, this length can be reduced below 300. Ideally its good to add four percent of total words as keywords in optimised content.
5. Strategically place keywords:
It is important to strategically place keywords in the content in such a way that they do not appear to be crammed just for the sake of search engine optimisation. This not only makes the content writing appear unprofessional but also break the flow of the whole article.
6. Importance of meta descriptions:
Adding meta descriptions to a content is a great way of adding keywords for SEO content writers. With these 150 character descriptions of the content, you can not only optimise content but also increase its value during Google search.
7. Maintain flow of the content:
SEO content writers should ensure that while adding keywords, the flow and quality of the content should not be compromised. The reader should feel connected to the article. Content should be professional in its look along with being
8. Add relevant images to the text:
Adding relevant images to the text is a great way of making the content attractive and interesting. Adding pictures bring life to the write-up. You can use creative commons search tools like the Google Image Search Assistant to find free images for your text.
Social Media Marketing
By: Nishtha Shukla Anand