Effective Radio Station Liners and Promo Writing for Today’s Market

Effective Radio Station Liners and Promo Writing for Today’s Market

Author: TG Contributor
Date: 2020-01-29

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Look around and what do you see? Ipods®, mini Ipods®, Cell Phones, Satellite radio, Internet radio and Tivo®. Excited about being in the radio industry today? Since I first entered the world of radio in 1976 I have seen the landscape change, but few stations have changed with the times. The one noticeable lack of change has been in the liner department. The same plan of attack as always. Find a voice, have them cut a few lines every week for freshness and that's it. Creativity is relegated to the program director (PD) who has enough work for two people. Most PD's have had their creative juices squeezed out of them with meeting after meeting. You need a creative force on your side. A member of your team that is not in the daily grind, but on the outside looking in with an objective view.

Scott Radio (www.scottradio.com) has over twenty years of radio experience, a fresh approach and voice that will help your station beat not only the other forces on the dial, but all the other options available to the consumer. The market share will continue to decline as newer video games, better ipod® devices and technology yet realized find their way into our reality. Are you positioned for this battle?

Promos, liners and sweepers are not something you write because they are funny or creative, they are written because they fit the "big picture" concept of the station. Just like the music must have a "feel" so must the liners and other elements. So often the "feel" part of the process is determined by the voice. Scott Radio knows it is much more.

Scott Perreault is a radio and narration voice veteran who offers free example liners custom written and produced for your radio station. Scott will listen to your objectives, obstacles and dreams. If you are a county or news /talk format you are invited to visit www.scottradio.com/csimage.html today. Free insight and demo liners from a proven radio professional, now that's an offer you can't afford to refuse.

About the author

Scott Perreault is a radio and narration voice veteran with over twenty years of broadcasting and voice work experience. From the writing, production and development of radio advertising and political campaigns to the recording of a two-hour audio book, Scott has experienced many facets of the voice business.


Author: Scott Perreault


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