Successful email marketing campaign have lots of restrictions. One must know the must-dos and must-avoids. Get consent. Communication by email is as effective as it is risky. Email marketing without your intended recipients' consent for the same is a recipe for disaster.

Must-dos

1. Get consent. Communication by email is as effective as it is risky. Email marketing without your intended recipients' consent for the same is a recipe for disaster. The customers may end up losing faith in you, and you may also become blacklisted by ISPs if spamming complaints against you are received. Getting such permission isn't as complicated as it seems. The trick is to offer something valuable in exchange for the customer's consent.

2. Build a targeted mailing list. The best tactic to get emails with consent is to have some of your customers ask their friends to sign up to your list. This ensures that these subscribers are likely to be attracted to whatever you are offering. It's also a self-screening method of getting email records, and overall, an easier way of doing email marketing.

3. Use an impeccable permission based database. You should use permission based records that are impeccable which are most suited to your offer as well as your business. There are a few organizations such as SFA, CRM and contact management databases which provide information about databases.

4. Be determined. In order to be a successful email marketer, you have to begin with a base and then use the emails to slowly try to get your subscribers open up to the prospect of doing business. The base is also used as a receptor for new prospects and also to build a rapport with them. The first three emails are the most important. The initial one should contain the preliminary message. In this, the customers should acknowledge the invitation and give permission for future interaction. The second email builds the customers' hopes by putting forward potential advantages. The third one should then start to deliver on the promises by making the incentive available.

Must-avoids

1. A lot of people think that newsletters with lots of information are more useful than those that are brief. However, one must resist the temptation to write long emails as it will only work against you.

2. Never forget to inform your customers of the benefits of your product or service. Most customers aren't concerned about the product per se but rather in its potential to solve their problems.

3. Put your advertising message across in an easy and simple to understand manner. Avoid the temptation to use technical terms or fancy marketing jargon no matter how attractive you think it is.

4. If you have a number of important points to put across, make it a point to send more than one newsletter. Each email you send should be restricted to one main point or message only. This makes it more likely for the recipient to act upon the message.