easy marketing

Easy Marketing Communications Planning Steps

Author: TG Contributor
Date: 2020-01-24

Share using:



'Tis the season to be planning. Most business people are familiar with strategic planning. But what about your marketing communications program? Do you have a plan for that?

For those of you with marketing communications anxiety, here's a step-by-step guide to follow to create a plan.

1. Begin with the basics. Marketing communications involves what you say about your business (message) and who you say it to (audience). Start your plan with this information.

2. Solidify your identity. Define your logo and colors and use them consistently. Make sure they're on your signage, business cards, web site - anywhere you're seen by your audience. Invest in a professionally-produced logo. It will reflect positively on your entire operation.

3. Provide basic information. Every business needs a brochure and web site -- professionally-done materials that cover the basics, like products, services, people, facilities, etc.

4. Be visible. Most businesses need to attract new customers. Advertising, direct mail, publicity, trade shows, even the right promotional items are ways to stay visible.

5. Strengthen your ties with current customers. Keeping the customers you've got is often as important as attracting new ones. A regular newsletter, a client-specific section of your web site, and relevant information sheets can strengthen customer relationships.

6. Keep your sales force informed. Be sure sales reps and distributors know how you're promoting your products. A newsletter or IntraNet work well.

7. Set a budget. Establish a timetable. These will keep you on track throughout the year.

Copyright 2005 Clairvoyant Communications, Inc.

About the author

Claire Cunningham, president of Clairvoyant Communications, Inc., has 20+ years' experience developing and implementing successful marketing and communications programs. Sign up for Claire's monthly newsletter, Communiqué, at http://www.clairvoyantcommunications.com Claire can be reached at 763-479-3499 (Fax: 763-479-2809, e-mail: claire@claircomm.com)

Author: Claire Cunningham

Source: http://www.ideacopy.com/


No Comments

Trending Blogs

General Read More
Food of Sikkim
Leisure Read More
Know the best places to visit in North east India: Meghalaya and more
Adventure Rush Read More
Trekking in the lost kingdom of Mustang

Latest Blogs

Culture Read More
Hornbill Festival 2021– all you need to know
Adventure Rush Read More
Unplanned Road Trip to Bhalukpong, Arunachal Pradesh
Leisure Read More
Demystifying the homestay trend, my offbeat homestay experience
General Read More
Flavours of Sikkim
A call to all travel junkies
Share your amazing travel stories
&
inspire someone today!
Become a TOURGENIE contributor
Write for our blog
Want to explore more Activities?
Explore Activities
Dawki Adventure Camp-Meghalaya
Dawki Adventure Camp-Meghalaya
4 Days 3 Nights
Explore Activities
Trek Through Rural Mizoram
Trek Through Rural Mizoram
4 Days 3 Nights
Explore Activities
Tiger Hill Mountain Biking
Tiger Hill Mountain Biking
1 Days 0 Nights
PARTNERS
ADDRESS:
  • Near Co-Operative, Middle Sichey Gangtok, East Sikkim, India, 737101

    • booking@tourgenie.com
    • support@tourgenie.com