Every real estate agent should have his (or her) own website and with web hosting fees and domain registrations so affordable, there’s no reason not to “get with the times”. Websites are more than business cards or lead generators, they’re customer relation tools. By adding “search listings” or “featured listings” to your website, it becomes a dynamic tool that allows your customers to know firsthand what’s available on the market. And with the advanced technology of blogs, you can keep your customers informed without pestering them.

Blogs are social networks that work for you 24 hours a day, 7 days a week. They never close for holidays, vacations, or sick leave. And if it’s good enough, there will always be someone recommending you via a link exchange, a reference post, a forwarding email, and even word-of-mouth.

Realtors® are probably the slowest group of individuals to embrace the idea of blogging to generate leads, and who can blame them. We’ve all been taught to “get out there and sell”, “you’re not making money if you’re sitting behind your desk”, and finally, “person to person networking gains more leads than any other type of advertising and/or marketing method”. But times are changing and you need to change with them. People are growing more and more accustomed to “trusting” people they’ve only met on the Internet—which makes blogging a great lead generating tool!

And if that’s not enough to convince you to give blogging a try, think about this: People turn to the Internet before they open their telephone books, before they call 4-1-1, before they read their daily newspaper, and before they hit the bookstores.

Don’t you want to be the first person they see when they type in “your city, your state, real estate agent”? Don’t you want to earn their trust and gain their business?