Blog is play vital role in online marketing, here you can share your views regarding your business or interesting topics. Through blogs you will get chance to improve your search engine result so that this will indirectly help to boost your business.
As a matter of fact social media is rising at an alarming rate and people take quick decisions to discontinue blogs, tagging it as ‘one-time’ methods of Marketing. However in our opinion marketers and brands might just want to pay blogs a second thought and mull over the diverse benefits that the platform can bring. It would not be a wise decision to dismiss blogs as former marketing attempts as they continue to bring a surplus of benefits for the brands. Traffic is one of the most significant reasons for the brands to prolong blogging. While blogging might not fetch heaps of traffic to the brand profile, it shall definitely garner experienced and imperative people to your website. Here the strategy is to produce content that will be most pertinent to your industry and build an image for yourself as a dependable source of relevancy. Also note that you need to be consistently reasonable and informative in the case of the content. Avoid long time-gaps in putting up blogs after a relevant one has been posted. In simple words, it’s advisable to put at least three to five blogs a month.
Blogging also allows brands to research with an assortment of well targeted marketing endeavors and ensures that it reaches only the appropriate audience. Despite the fact that comments and interactions might be less significant as compared to other platforms, it will unquestionably be more relevant and valuable. A blog works like an individuality of a particular company or a brand. Generally, public favors communication with brands that have an authentic identity as opposed to an anonymous entity. Additionally, blogs not only allow consumers to get an inside view of the company, it also helps brand maintain a testimony of the development of the business.
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By Rahul Jadhav
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