Almost every Internet user is familiar with Youtube – the leading video sharing network. Youtube is able to make you well-known all over the world after just one night. Millions of people have become famous by making various types of videos. And obviously, money will flow into your pocket once you are famous, in one way or another. Companies will look after you and offer you their sponsorship to advertise products. Even Youtube itself has a revenue sharing program for its notable members. For us – the online marketers – this is an effective channel to promote your products. So what elements are needed for a video to spread at lightning speed? Let’s find out!
Firstly, be aware that we are online product marketers, not talented individuals who show off incredible skills (singing, dancing, playing music, and performing magic tricks …) in order to become famous. The uniqueness and strong emotions often make the video widespread over the Internet. And make sure you have a director’s mindset to produce good videos. This is in fact very easy so you should invest some time to learn it on movie forums. You should choose the topic, film, then edit … all by yourself. These are totally within your reach.
Always remember that the effectiveness of video marketing is directly proportional to the sales revenue from the website, as well as the number of visitors who come to the website to view product information.
You don’t need to be very pretty. You only need to have the ability to speak, a decent sense of humor, the ability to attract your audience and so on, your videos will be very impressive. You can also find a partner who possesses the skills above. And never forget that a good video must be directed by you yourself.
Do not exaggerate your product on the advertisements or try to cite the media praises as well as criticisms about it. Even though your purpose is to advertise your product, always try to focus on consumers’ experience and be honest about the product. Of course, advertising is an art in which you need to show evidences to make the audience rest assured about the value and quality of your product. Analyzing a sample product in deep details is the good thing to do.
Editing and staging a video is undoubtedly a very important part. Try to combine speeches and products images in the video. Do not focus too much on your prettiness and bore your viewers with that video.
Nowadays, digital cameras often have the functionality to record HD videos. Even a mid-end mobile phone is capable of doing that well enough. In addition, you can get a free edition of the video editing software that is able to run smoothly on your average computer. That should be all you need to make a video.