Content Development Involves 2 Different Strategies

Content Development Involves 2 Different Strategies

Author: TG Contributor
Date: 2020-01-30

Share using:



Content development is an integral component of any online marketing strategy that circulates information to gain exposure and credibility.
There are really 2 basic approaches a content developer can use when creating content for distribution.
Read on to see in more detail what is involved in the developing of content, how the approaches differ and which may be the best for you.

Content development is an effective online marketing strategy that enables the content developer to build credibility while advertising a business. There are varying ways in which the information used in such a strategy is pulled together. What we are addressing here today is 2 of the most common methods a content developer employs when 'gathering' and composing their information.

Here is a closer look at the 2 approaches most widely used when compiling and preparing content for distribution online.

1) 'Create' Content

Although common creating content is probably not use as much as it should be due to the investment of time it may take. The content developer uses various ways to combine personal knowledge with insight to produce this type information. Creating content like this in such a raw and original manner produces some of the best information found on the internet.

Here are 3 ways in which this is done.

> Educational Research

Conducting research for the purpose of increasing your knowledge on a certain subject is the best way to accumulate credible information. Piecing this knowledge together in a cohesive fashion typically results in high quality content. 

>> Prior knowledge

Being knowledgeable on certain subject matter is a very efficient way to produce content but this is normally a limited resource.

>>> Brainstorming

Having the ability to think 'outside the box' allows you to build several pieces of content from the same material. The pieces of content may differ due to perspective or perhaps the depth into which they may plunge on a 'component' of the subject at hand.

2) 'Recycling' Content

This type of content development is based upon being resourceful in the way you find and use existing information. The key to making 'recycled' content interesting and useful is in the way it is presented.

Here are 3 approaches used to recycle existing content.

> Content Referencing   

Sometimes you can find just the right piece of information already presented in a way that is applicable for your own needs. Taking content like this you can simply present it as is but being sure that the author is properly and clearly credited.

>> Content Repackaging

Here is where you can research the subject of your focus and compile various 'pieces' of content relative to your needs. At this point you simply take what you have accumulated and pull it together in a cohesive fashion that serves your purpose.

>>> Reporting

By referencing current news events relevant to your subject you can 'reintroduce' it in such a light to demonstrate any parallels you may be trying to make. This is a highly effective way to come up with eye-catching content since it 'plays' off currently news worthy headlines.

Content development as you see can be very labor intensive or as easy as copying and pasting. In most cases the method utilized is dependent upon the particular needs of the individual content developer. This online marketing strategy is effective for not only advertising but also for building credibility. The 2 methods reviewed here offer fundamentally different approaches but both maintain a focus on quality content which is ultimately what makes this strategy work.



Source: Free Articles from ArticlesFactory.com

ABOUT THE AUTHOR

TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
To learn more about content development and to also receive a free instructional manual that teaches valuable niche research techniques simply visit:http://blogbrawn.com

By: TJ Philpott


No Comments

Trending Blogs

Explore Activities
General Read More
Food of Sikkim
Explore Activities
Leisure Read More
Know the best places to visit in North east India: Meghalaya and more
Explore Activities
Adventure Rush Read More
Trekking in the lost kingdom of Mustang

Latest Blogs

Latest Blogs
Leisure Read More
8 incredible adventure trips you need to plan in Northeast India this summer 2024
Latest Blogs
Adventure Rush Read More
Ride on the Wild Side: 5 Wildlife Safari’s in North East India that will burn out your Film Roll
Latest Blogs
Adventure Rush Read More
7 interesting places you might not find in your usual Darjeeling itinerary
Latest Blogs
Adventure Rush Read More
2024 Literary Festivals: Embrace Mountain Culture and Local Writing in the Indian Hills
A call to all travel junkies
Share your amazing travel stories
&
inspire someone today!
Become a TOURGENIE contributor
Write for our blog
Want to explore more Activities?
Explore Activities
Trek to Goecha La
Trek to Goecha La
11 Days 10 Nights
Explore Activities
Ziro Music Festival
Ziro Music Festival
7 Days 6 Nights
Explore Activities
Lhuentshe Tshechu Festival Tour
Lhuentshe Tshechu Festival Tour
16 Days 15 Nights
PARTNERS
ADDRESS:
  • Near Co-Operative, Middle Sichey Gangtok, East Sikkim, India, 737101

    • booking@tourgenie.com
    • support@tourgenie.com