internet marketing misconceptions

Common Misconceptions About Internet Marketing & SEO

Author: TG Contributor
Date: 2020-01-18

Share using:

Often when you ask ‘what is internet marketing?’ people will tell you it is SEO (Search engine optimisation). And if you ask ‘what is SEO?’ You will get something like ‘Links, links and more links’. Both answers are wrong yet they are so widely spread there is now a common misconception about what internet marketing really is. The danger here is that people can end up focusing all their energy and time on SEO and missing every other form of internet marketing.

So what is internet marketing?

Internet marketing is essentially the same in principle to traditional offline marketing. The idea is about promoting a business, its products and services to an audience of potential customers. The objective is to utilize different methods and mediums to expand a business’s brand exposure and increase sales.

When you think about traditional offline marketing, many methods come to mind: tv, radio, print ads, telesales, direct mail and many many more. So why would anyone think internet marketing is about just one thing (SEO)? The truth is marketing is just like marketing offline, there are so many different methods and mediums a business can utilize to expand its exposure and reach new audience. SEO is just one form of online marketing.


SEO refers to the process by which one can improve the rankings of their website on search engine search results. It is very important because search engine traffic is highly targeted – people using search engines to find a product or services have a genuine interest in that product or service. Businesses who appear at the top of search engine results are viewed by these potential customers first thus have the best chance of making a sale.

Classifieds Ads

There are many free classifieds websites where businesses can advertise for free and reach many potential customers. The advantages are that it is completely free and the business can target audience in a specific location. The disadvantage is that classifieds ads usually expire after a set time e.g. 3 months and the business will need to repost the ads.

Business Networks (B2B, B2C)

There are many business networking websites, where businesses can create a free profile and get found by potential customers. These networking websites let users search for manufacturers, wholesalers and distribution partners and contact them directly via online messages or even live chat to create new business opportunities. A business’s profile will also appear on all search engines, giving it a huge amount of free exposure to high quality search engine traffic.

Business Directories

There are many online business directories, where a business can get listed for free. Many of these directories specialise in business listings within a specific business sector or location. Potential customers can use these lists to make shortlists so it will provide the business with some valuable targeted exposure.

Press Releases

Online press release is essentially the same as offline press release except publishing press release articles online is much easier than offline. There are many press releases and articles distribution websites a business can use to publish and distribute its articles at absolutely no cost.


Blog is a unique online medium where businesses can utilise bloggers to promote their products, services and generate extra publicity. Many blogs are devoted to product/service reviews.

Display Advertising

Display advertising include banner ads, text ads, contextual ads and video ads. They are usually paid on a PPM (pay per thousand views) or PPC (pay per click) basis.

Email Marketing

Just like direct mail in the offline world, businesses can promote itself, its products and services through email.

Social Media

Businesses can utilise social bookmarking tools and social networks to create virtual word of mouth and reach new customers.

As you can see, internet marketing embodies a wide range of methods and ideas in the same way as traditional offline marketing. It is very important to avoid the mistake of thinking internet marketing is just SEO. It is always a good idea to build multiple strategies into a marketing plan. Each strategy will produce a different result. When combined, the different strategies complement each other thus allowing the business to reach a broader audience.

Dawson Gao is a member of the administrative team at - an online business network designed to help businesses gain direct exposure to high quality search engine traffic and reach new customers.

Article Source:

By- Dawson Gao

No Comments

Trending Blogs

General Read More
Food of Sikkim
Leisure Read More
Know the best places to visit in North east India: Meghalaya and more
Adventure Rush Read More
Trekking in the lost kingdom of Mustang

Latest Blogs

Adventure Rush Read More
Trek in the rainforest of Nongriat village in rain-kissed Meghalaya
Culture Read More
Hornbill Festival 2021– all you need to know
Adventure Rush Read More
Unplanned Road Trip to Bhalukpong, Arunachal Pradesh
Leisure Read More
Demystifying the homestay trend, my offbeat homestay experience
A call to all travel junkies
Share your amazing travel stories
inspire someone today!
Become a TOURGENIE contributor
Write for our blog
Want to explore more Activities?
Explore Activities
Dawki Adventure Camp-Meghalaya
Dawki Adventure Camp-Meghalaya
4 Days 3 Nights
Explore Activities
Trek Through Rural Mizoram
Trek Through Rural Mizoram
4 Days 3 Nights
Explore Activities
Tiger Hill Mountain Biking
Tiger Hill Mountain Biking
1 Days 0 Nights
  • Near Co-Operative, Middle Sichey Gangtok, East Sikkim, India, 737101