Most people would assume that postcards can only be bought at specialty gift shops, travel destinations, or at airport lounges. After all, these are sent by friends or family members who go on trips, and want to share a part of their experience through a piece of card with a picture in front and a handwritten message at the back. At your house attic's, for example, you may chance upon bundles and bundles of postcards sent by your grandparents, aunts and uncles, and cousins. You feel an intimate fondness for these vestiges of the past as they contain heartwarming deliverances during a time when instant messaging and cellular phones were not yet in vogue. While postcards may hold special memories and lived experiences as well as a favorite of those who go for sentimentality and nostalgia, postcards can also serve other means.
Postcards, as they are handy and simple, can be a marketing material. Although it can appear to be impersonal because of the message it contains, such as a business offer, for example, it can still appeal to you, depending on its design and content. These postcards may not tug your heartstrings or invoke your emotions, but these can surely get your interest and encourage you take action. The key here is Message. Nowadays, you can get easily hold of postcards with a business twist on your mailing box. You will be provided with introductions to products and services, promos and discounts, as well as event notices and other announcements. But what would make you pick one of those cheap postcards lying around? What identifiable feature of these postcards can it get you up your feet and take that order which can translate to additional profit?
There are many things you need to consider if you want to use postcards to promote your products and services and make your business a highly successful venture. One of those considerations is design. As postcards are visual materials, these have to be pleasing to the eyes. Make use of full color which can easily capture people's attention. You may also just have to use a few main colors with other shades as accents. You can also make use of graphics. This, however, should be exercised with caution. There are graphic designs which make a postcard appear cluttered or messy. You have to learn to moderate your use of graphics, combined with color and text. While the front of the postcard is for images or graphics, you can add a text that can sum up the whole message of your postcard. Experiment with font styles as well as font colors.
On your own, you can make cheap postcards with the use of your personal computer and desktop printer. If you are running out of design ideas, find inspiration from postcard templates available over the internet. Online printing companies and design professionals provide internet users with product samples as well as work portfolio. Take into consideration design concepts that sell, and apply what you have learned on your own postcard.
About the author: Brent Durell writes articles about advertising and marketing strategies such as using cheap postcards in business campaigns.
Author: Brent M Durell