Business blogging has many advantages. Blogging gives your company a chance to engage with your customers in a less formal setting than on your company website. A blog serves as an online platform for you to let your customers and potential customers in on some behind-the-scenes details about your company, highlight new products, announce special promotions and more. It can also be great for your SEO efforts. However, just creating a blog won't do anything; you need to actually write in it, a lot. Many companies blog weekly or even daily, which means you need some great content to keep your readers interested. Are you dealing with writer's block every time you sit down to compose a blog? Here are 10 great topics to help you get started.
• Provide tips and tricks of the trade. Share some inside information on your industry with your readers. Giving them information they find interesting or useful but can't get anywhere else is one way to get them to come back and read in the future.
• Ask your customers' opinion. Want to know whether or not people liked your newest product? Post a few poll questions as a blog. Encourage people to leave their opinion in the comments section. It's an excellent way to get feedback about your product or service from the people who matter most, your customers. It also shows customers your company cares about what they think and you're working to ensure they have an excellent experience.
The possibilities are endless when you're coming up with things to write about for your business blog. It's important to always put yourself in your target audience's shoes. Think about what they would be interested in reading about. What kind of information would entice them to read then motivate them to share with their friends? Then start blogging! They'll appreciate your thoughtful and original content and return to read. Readers will hopefully turn into customers who will then eventually turn into advocates for your brand.
Local SEO service provider, Local Splash, is headquartered in Santa Ana, California. Its proprietary technology and process secure high local search engine placement for single-location businesses and national chains with a local presence. To learn more about Local Splash and its local Internet marketing services, visit www.localsplash.com.
By: Sarah Carter
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