There is a passion that is build into the entrepreneurial spirit. It is that sense of pride in a product and passion in a business that you tap into when you form an idea for a home-based or ecommerce business.
That passion is the driving force behind virtually every aspect of your online business. This passion can (and should) be evident in web design, product descriptions and knowledge-based content.
In the same way, the passion for your 'idea' may best be expressed through the use of a business blog. You can provide up to the minute updates on products, information or industry trends.
You can infuse your blog with reputable links and glean material from sources that only serve to convince your site visitors that you know what you are talking about and you have multiple sources to help provide information - hand picked for freshness and good taste.
Some business bloggers will actually work to stifle their enthusiasm for the very thing that fuels their business passion. They tend to believe that strict professionalism is the key to their online success. I tend to believe this approach is a mistake. If you're enthusiastic about your business, products, and by default, blog you will find customers will often gravitate toward your personal passion. Yes, be professional, but be passionate, too.
I think the reason this is needed has a lot to do with a pervading apathy many people experience. It seems as if ideas are made to poke fun at and passionate people are consistently referred to as fanatics. While this can be true, it can also be a point where your genuine enthusiasm provides hope that a person can actually move from apathy to excitement in the 21st century.
The web thrives on a sense of anonymity and it is that environment which may be most conducive to really being able to express yourself positively in your business blog.
The wonder and excitement of life seems to fade at a younger and younger age, but if we are honest we want something to cheer. We also want something to be exited about and in the privacy of our own homes we may even marvel and the joy we see in the passions expressed by an ecommerce business owner.
I encourage you to confidently take your business blog and infuse some passion into it. Make it personal, make it fun and give your readers something to believe in.