If you already have a business blog, then you’re probably already experiencing the power blogging has on your business. If you don’t, it’s time to get one. Business bloggers are achieving phenomenal results and it’s time for you to grab your piece of the blogging pie.

Why Blogs Equal Success

Search engines love blogs. They love blogs because blogs always have fresh content; contain lots of links to outside sources; if done right, get linked to by other bloggers, website owners, article writers, etc.; and have visitor comments that start a conversation between you and other visitors.

Second, visitors love blogs because they always have fresh content on a topic of interest. Imagine if you update your blog (as you should) at least two to three times per week. This means that two to three times per week, interested visitors return to your blog to see the new and fabulous information you have to share.

You can include a subscription box on your blog to gather visitor information. Most blogs also offer RSS feeds, where visitors automatically receive updates when new content posts to your blog. So, make sure you post to your blog at least two to three times per week and use links to outside sources in your blog postings, where appropriate.

If you already have a business blog, then use these guidelines to ensure your blogging efforts help you achieve success. If you don’t have a blog for your business, then now is the time to establish one for all of the reasons listed out here.

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About the Author

Copywriter and marketing consultant, Kristie Lorette, is passionate about helping entrepreneurs and businesses create copy and marketing pieces that sizzle, motivate, and sell. She is also the author of Action Marketing: A Step-by-step Guide to Launch Your Business Marketing Plan. For more information, visit http://wp.me/ptLrh-1.