How much do you comprehend about the phrase SEO copy writing? Search engine copy writing is merely the act of trying to write content that will appeal to the search engine results and also appeal to your site's readers. However, it is possible to write your copy the wrong way, which could damage your results on the search engines. So the idea would be to create the normal SEO copy for your site as you normally would and then amend it so it works for the search engines as well. This can mean wording your copy in such a way that the appropriate keywords and phrases are included for optimization purposes. Be careful about stuffing too many keywords into your writing though, as many writers will try to put more in hoping to get ranked better. Where possible, try to aim for a keyword density of around 3%, as any higher than this could be seen by search engines as spamming. SEO copy writing is different to writing regular copy that appeals to your visitors, because you still need to be sure your readers are getting good information even while you're working to appease the search engines. It may take you a bit of time and patience to hone your SEO copy writing properly. This article will offer ways to assist you in becoming a stronger SEO copywriter.
To develop great SEO copy, all the keywords must be included while retaining a natural sound and it must all be easily read. Your keywords, when included correctly, will get your site ranked for the keywords you've decided upon. You will sometimes find copy that's well written but that doesn't have the proper keywords included with it so the search engines are left wondering just how to rank it. The real key to success with SEO copy writing is to skillfully insert the keywords in such a way that it makes sense. Keep reading to learn about some SEO writing techniques that will help you create copy that really works.
The best tip anyone can give you when learning SEO copy writing is how to create headlines that get attention. People looking for things online usually just jump from one site to another so you must be able to create headings that catch their attention. Headings are so important because they let people know what your copy is going to be about. You are basically telling people what you've written about. Search engines, especially Google, understand why headings are so valuable and so they give them a lot of weight when it comes to page ranks. Your headings, then, have to include your keywords and they must tell what your copy is going to be about.
Never use words that don't have to do with what your copy is about. In other words, your heading needs to be completely related to the rest of the content. Make sure you remember your readers when you're creating copy for the search engines.
Search engines consider the use of external and internal hyperlinks as important when judging your copy. When doing the internal links, the links of all the inner pages should be arranged so that it is relevant. In other words, when you're linking one page to another, the content on both the pages should be on the same theme or topic. When you do this, the site's navigation gets better and your readers can find the right information easier, which causes them to give more quality time to your site. Besides that, search engines love internal linking when you do it effectively, which will help you boost your rankings. Outgoing links to other sites help you to get a good vote, they afford search engines another reason why they should improve your rank. Remember that it is very important to have effective linking when developing content for search engines. When you're writing the content for your site, you want to make it easy for the search engines to index it. Keep your content shown as plain text and not as flash or on graphics, as these won't help your rankings. Search engine spiders can't index content shown on flash animation, so don't do it. Search engines disapprove of sites using this type of code and they don't rank well.
When you are writing content that is search engine optimized, you have to think of many details, such as how long your content is and your keyword density. The length of your copy can affect the ability of the search engines to find your page, and this is especially important on your homepage, so have at least 500 words of content on your homepage. Search engines like to see a certain amount of content, so if your homepage only has 50 words or so, they may not rank your site. Search engines give first consideration to the first part of your page and don't always look deeper, so make sure your main keywords are used near the top of the page. So just make sure that the content is not only relevant but contains enough words to impress the search engines.
One of the simple tips that you can apply in your SEO copy is to use different variations of keywords, instead of using the same keyword phrase over and over again. First of all, the search engines won't look down on you because they won't think you're trying to overfill your copy with keywords. Secondly, the more keyword variations you have, the higher you'll be able to rank because search engines see such a page authoritative. The search engines use a technology called LSI or lateral semantic indexing where they look for synonyms on your page to rank it better. So pull out the thesaurus and try to use as many different vocabulary words as possible.
When it comes to planning your site's navigation, one thing that will not be of use to you is having your content in frames. It's a good idea to stay away from using frames, as they can only hurt your site's rank. Since search engines can't read the frames, you will find it hard to get pages with frames indexed or ranked.
Finally, but also important; when you name your files, put a minimum of 4 or 5 keywords in them, It is easier for your content to rank and in the optimization of your site when keywords are in the filename.
In general, the secret of SEO copy writing is to write in a way that is at the same time pleasing to readers and optimized for the search engines.
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By: Tom Lewis
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