Everyone and his mother seems to be traveling to foreign countries these days and along with this growing trend the need to have decent baggage to make their journeys more enjoyable. Some high-flying executives will actually be given this designer baggage, with the company logo on the side, to facilitate some free advertising en route. With this in mind, OEM hand carts and OEM luggage has been produced to fit the bill perfectly.
These days, corporate gifting is big business and the gifts are getting more and more lavish as the years go by. Executives get wonderful baggage sets and trolleys, all with company colors or logos, while the high-tech buffs will probably get labeled lap top cases or something similar. Again, these logos then begin to become associated with the mother company, much as the fashion design houses have their own particular branding, and this is priceless advertising at its best for sure.
Who does not know by now the kind of materials that Hermes use in their materials and this can be said of several other design houses which do not even have to put their logos on these days? Once the design is known, they merely have to use a particular material for everyone to know that this piece is top drawer quality and this also reflects on the person who is carrying it. Even brand name bags and cases have their own particular look which everyone knows just by looking these days.
Intermediary companies have started to make money from this growing phenomenon as well. Although they themselves do not produce the baggage or products, they will be able to get other manufacturers to produce their designs in their company colors or with their logo imprinted on them so that they can sell them on to the public. Once the company logo is known, it is much sought after by the general public and this is surely good for business. All it takes is for some celebrities or stars to be seen carrying this particular piece and the whole world will want one for themselves.
Fashion houses have become particularly adept at doing this kind of thing and Joe Blow in the street will always want to have something that is on the cutting edge of fashion for sure. Indeed, many companies have made their mark by being able to predict what will hit and when and being there ahead of the crowd. For example, who would have thought that dolls would have people fighting in the aisles to get their kids one for Christmas?
The third-party companies which manufacture the bags, in all different sizes, can usually adapt to what the customer wants. If they want a particular buckle or belt sewn on, then that is what they are there for. In their view, the customer is always king so they really go out of their way to ensure that the customer gets what he wants. After all, if the trend kicks off, the third-party will also be along for the ride and this could be big business for both.