Avoid These Top 5 Grammar Mistakes And Make Your Content More Shareable

Avoid These Top 5 Grammar Mistakes (And Make Your Content More Shareable!)

Author: TG Contributor
Date: 2020-01-30

Share using:

Typos and readability issues in your written content can dramatically reduce its shareability and reduce the number of people you'd otherwise be able to reach.

Not only that, they also damage your credibility and authority, and can directly harm your sales.

It therefore pays to ensure your content is of the highest quality and to avoid errors wherever possible. Much as many of us may hate the word 'grammar', it's worth paying attention to - it's often simple grammar mistakes that do the damage. The good news is they are so easy to avoid once you know how!

This article reveals five of the most common grammar mistakes I see all the time, and how you can avoid them in your own content.

1. "It's" or "Its"?

When using "it's", it ALWAYS means either "it is" or "it has".

On the other hand, "its" is a possessive pronoun, as in "improve its shareability". You should never write, "improve it's shareability", because if you replace "it's" with "it is" or "it has", it makes no sense.

So if you're unsure whether to use "it's", does it make sense with "it is" or "it has" in the sentence instead? If not, use "its".

2. "There", "Their" or "They're"?

This one trips a lot of people up. Even when you know the difference, it's still easy to use the wrong one if you're not careful.

So for the sake of clarity, which is which?

"There" - usually refers to a place, as in, "Are we nearly there yet?", or it's used as a pronoun, such as, "There are many ways ...".

"They're" - just as "it's" is a contraction of "it is" or "it has", "they're" is a contraction of "they are". Only use "they're" if you could substitute it with "they are" and the sentence would still make sense.

"Their" - this is always possessive, as in "their followers" or "their content". Need a simple test? Only use "their" if you could replace it with "our".

3. "You're" or "Your"?

Whereas "you're" is a contraction of "you are", "your" is possessive, such as "your website has great content". Only use "you're" if you could swap in "you are" and it would still read well.

4. Possessive Apostrophe

The possessive apostrophe is the source of many grammatical mishaps. It's often not used where it should be, used in the wrong place, or used where it shouldn't be. Hardly surprising so many of us get it wrong!

The possessive apostrophe is used to declare ownership, belonging or 'possession of'. For example, "the website's content" (the content belongs to the website).

Easy enough, but it's the different rules on where to use it that create much of the confusion:

a. Add to the end of the singular noun - for example, "the article's title". While there is often confusion (and much heated argument!) on the topic, the general convention nowadays is that you also add the apostrophe and an s on the end even if the noun ends in s. For example, 'The business's cashflow'.

b. Add to the end of a plural noun, regardless of whether it ends in s or not. So, "my children's toys", or "the cats' tails".

The bit before the apostrophe indicates who or what has the 'possession':

- "The book's pages" - the pages of the book (singular)

- "The books' pages" - the pages of the books (plural)

5. "Effect" or "Affect"?

This is one I still have to be careful over, as it's easy to forget which is which and get it wrong.

In brief, "effect" is a noun, and "affect" is a verb. So, "the effect of better content is improved visibility" (noun), or "the quality of your content affects your online visibility" (verb).

So "affecting" or "affected" are always correct, but "effecting" or "effected" may be wrong ...

(I say 'may', because to confuse matters more, "effect" can also be a verb, but the verb form is used much more rarely, such as, "we will effect this policy immediately". To avoid such confusion though, it may be easier to just immediately forget that ...)

If you need a trick to remember which is the noun and which is the verb? There's no easy one, but remembering the phrase, "affect my affections" may help. "Affect" has to be a verb in that sentence, so "effect" must be the noun.

So there you have it ... some of the most common errors that can affect the readability of your content and its shareability, and you now know exactly how to avoid them going forward.

One further point. Google can also recognize these errors in the content it indexes, and is part of how it judges content quality, with some effect on ranking. If you ever get confused on any of the above, which most of us do from time to timeFree Reprint Articles, you might just want to print this article out or bookmark it for your own reference.

Source: Free Articles from ArticlesFactory.com


Steve Shaw is a content marketing expert and the founder of SubmitYourArticle.com, which enables businesses to syndicate their content to publishers worldwide, increase their online visibility, and attract new customers and prospects. He also created a Wordpress plugin that makes guest posting hassle-free - see vWriter.com's guest post plugin.

By: Steve Shaw

No Comments

Trending Blogs

Explore Activities
General Read More
Food of Sikkim
Explore Activities
Leisure Read More
Know the best places to visit in North east India: Meghalaya and more
Explore Activities
Adventure Rush Read More
Trekking in the lost kingdom of Mustang

Latest Blogs

Latest Blogs
Culture Read More
Essential Tips for Visiting Nepal: A Comprehensive Guide
Latest Blogs
History Read More
Exploring the Enchanting Trails of Dzongri
Latest Blogs
Travel Tips Read More
Mastering Monsoon Trekking: Your Complete Guide
Latest Blogs
History Read More
Tales from Tsomgo Lake: Unraveling its Folklore
A call to all travel junkies
Share your amazing travel stories
inspire someone today!
Become a TOURGENIE contributor
Write for our blog
Want to explore more Activities?
Explore Activities
Trek to Goecha La
Trek to Goecha La
11 Days 10 Nights
Explore Activities
Ziro Music Festival
Ziro Music Festival
7 Days 6 Nights
Explore Activities
Lhuentshe Tshechu Festival Tour
Lhuentshe Tshechu Festival Tour
16 Days 15 Nights
  • Near Co-Operative, Middle Sichey Gangtok, East Sikkim, India, 737101

    • booking@tourgenie.com
    • support@tourgenie.com