The title of your article is a gateway to it. If it is skilfully crafted and promises information that the searcher is looking for, it will motivate the reader to go through your article avidly. If not, the searcher will simply ignore it and go ahead. All your labour and time in writing the article will be wasted.
First, what you should not do when you write the title.
Avoid using high pitched sales words
Most article writers use strong sales words in the article title to capture the attention of the readers. Using superlatives like ' most amazing',' topmost', ' earth shattering', 'stunning,' 'most unbelievable', ' unprecedented', etc make the readers suspicious of the intentions of the authors. They want information that they are looking for and are wary of being hoodwinked into buying anything they do not want.
Avoid using garbage characters
Using asterisk, quotes, tildes or any similar tricks to attract the attention of the readers may not help the author as these tricky signs obstruct the search engine spiders to pick up your article.
Avoid using irrelevant keywords
Some writers use apparently attractive keywords in titles that actually have no relevance to the topic of the article. Trying to dupe the reader using such tactics may bring a bad name to you and they would avoid reading your articles in future.
What makes your title attractive?
Use keywords or phrases in your article title that the searchers are more likely to use in order to come upon your article. The title should indicate what the article is about and what information the searcher can expect from it.
The first 3-5 words in the title should actually be the main keywords that reflect the search intentions of the readers.
Capitalization of first letters of important words
Each important word in the title should start with a capital letter. Capital letters call for readers' attention. It, however, does not mean that each letter of the article should be capitalized. This kind of 'shouting' for attention may prove counterproductive.
If you find it difficult to write interesting articles, you can contact content writers who specialize in writing copy that is search engine optimized and interesting enough to motivate readers to click on the links and reach the website to find out more about the products and services.
About the author: Pragya Katariya is a professional writer and marketing specialist with over 10 years experience covering a wide variety of subjects, from producing articles for print and online media to writing copy for brochures, newsletters and web copy in clear, concise language. She runs her own consultancy www.oceanbluecommunications.com to provide skills and resources for writing content and copy for various industries, markets and domains. Please visit her website for more details on your content writing needs.
By: Pragya Katariya
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