Article marketing has emerged as an effective and efficient technique to market and advertise ones' business and work. Article marketing has proven to be useful and effective for several leading Internet marketing ventures for company websites.

In the process of article marketing a person or an industry, writes some articles which are not so long and these articles are focused upon the type of work, business or services that particular person or industry or organization provides. After that these articles are distributed or published in market for the publicity of the organization.

If we go in more details then actually every article has a box called as bio-box and a byline. They contain all the contact information of the person or the organization who has written the article, in this way people come to know about the services provided by that particular organization and will contact them for their services if required.

One thing about Article Marketing is that it has been practiced from a long time by different businessmen and professionals to give you more clear idea. One example is that in news papers and magazines; many times we come across certain free beauty tips by certain cosmetic companies similarly there are some free advices to common health problems given by some medicine companies. But, if we look at it closely it is beneficial to all the three i.e. the reader, the media and of course the businessmen.

As the world has entered into a computer and internet era, Article marketing has also upgraded itself and found a new face via internet as well. Nowadays you can see various advertisements flashing at top or bottom corner of certain text that you read or go through on internet. There also it is a simple give and take process between the publisher and the advertiser as the publisher gets the free content for his site and the advertiser gets a space on web to market him.

In the process of online Article Marketing the author of the article can post his or her articles on a place termed as article directory and the interesting part is that the author can post article for free because the person who owns the directory also requires some quality content so that author can make his directory or website gain popularity which will fetch him more and high paying advertisers as more and more number of people visit that portal or website so in this way it is a win-win situation for all. The most common example for this is the advertisements of various electronic goods such as laptopsFree Articles, cell phones etc can be seen flashing on various informative websites.