With the growth of Internet marketing, firms are becoming aware regarding the significance of SEO services. SEO is considered the backbone of online advertising. People, nowadays, search for a product or service on the Internet by typing certain keywords on search engines, like Google, Yahoo! and Bing. SEO services are availed by companies that want to enhance the ranking of the website on search engines. Internet traffic is very crucial for business owners, and without it, online business surely suffers.

Various SEO techniques are used by professional SEO companies to enhance the ranking of their clients' website. For online promotion, article writing is the most useful tool and deemed a part of content writing. Many SEO companies provide article writing service to clients based across the globe. Content writing services by professional writers of these firms include website content writing, blog writing, travel writing, SEO copy writing, article writing, press release writing and newsletter writing.

Companies which want to generate traffic on a website solicit article writing service from professional service providers. When articles are posted on a website, these get indexed by various search engines such as Yahoo! and Google; consequently, more traffic is generated. The URL of the website is usually attached along with the articles to redirect readers from the article directory to clients' sites.

Companies engaged in article writing also undertake various other activities, with keyword research being one most important activities of a professional SEO company. For this purpose, SEO companies use variegated keyword research tools. Keyword researching is performed to identify keywords that are mostly used by web surfers to search products or services on the Internet. However, identifying exact keyword to commence article writing service does not solve the purpose alone, as it is also important to incorporate keywords in each article written by professional writers.

Article writing companies' professionals use keywords in the articles and blogs to promote products and services provided by clients. These professionals are familiar with all SEO techniques and able to write original content, which is rich in keywords. Before publishing the content, it is checked by editors to eliminate any kind of grammatical, spelling or syntactical flaws. Further, articles are posted on various articles sites, which are accessed by millions of web surfers on a regular basis. It is extremely important for articles to be interesting to readers, otherwise web surfers will lose interest in them after reading a few lines, thus rendering the whole activity moot.

Companies rendering article writing service ensure that the content developed is informative, so that the interest of web surfers remains intact. Article writing service is not only useful for the business owners, but chosen as a profession by many people. Owing to the increasing popularity of content writing, employment scope has increased in developing countries having talented people. Some foreign companies outsource their projects to Indian SEO companies and fulfill their Internet marketing requirements. By outsourcing article writing projects, foreign companies save huge amount of money, since considerable labor costs and overhead expenses are saved due to low costs prevalent in outsourcing destinations.