Stop for a second and reflect on your impact to your target audience. Do you serve the industry and people in it? Do you have a reputation as a leader in your field, providing valuable inspiration and solutions to everyone who needs your brand of service? Are your color business cards reflective of who you are as a leader in your niche? Or your business card printing does not mean anything to the people who receive it? Do you make a difference to the people whom you meet and serve regularly?
Indeed, any business has one goal - to make money; lots of it. But have you ever thought about having more than the profits? Have you ever thought of making a difference in the lives of the people you meet and serve? No matter who they are or where they came from, have you ever wondered how you can help them with their needs and wants? Sure, we do need to pay the bills, but what if we can make strong connections that our clients and network miss us when we're not there anymore?
The bottom line is not always the profits. It is also necessary that we, as a business, make a difference in the lives of the people we touch.
How can we do that as a business? Here are ways we can make our business valuable to our clients that they always appreciate the things we do to them every time.
Be generous. Share your knowledge and skills to ensure that there are solutions to the issues and problems raised by the people in your niche. Marketing is not just to promote your products and services; it is also about providing solutions to problems faced by your target clients. If you can do that, you become more than a marketing tool.
You become a partner that your target clients and customers will always turn to you for their needs and wants.
Go the extra mile. Give your target clients more than what they expect. Someone may have gotten you to provide them with the standard business card printing. But why not give something extra - make them color business cards instead. Providing your clients and prospects with valuable tools and additional treats to succeed in their own business is one cool and effective way to get them to engage in business with you.
Be real. Do not give your clients and prospects a lot of crap. They do know when you are just trying to market to them or if you are real. Be honest and authentic with all your transactions and activities.
Have fun. And show that side of yours to your target audience. It will add personality and character to your otherwise bland and dull business image.
All of these are just some of the things you can to make your business worthy of your target clients and customers time. Be sure to use them to your marketing campaign and you will be surprised how your clients regard you as something they cannot do without.
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About the author: Janice Jenkins is a writer for a marketing company in Chicago, IL. Mostly into marketing research, Janice started writing articles early 2007 to impart her knowledge to individuals new to the marketing industry.
Author: Janice Jenkins