If you've invested time and or money into creating a Facebook page for your business, you quickly learned that just building it isn't all it takes to make it successful.
Quit thinking Facebook is a waste of time and figure out what you're doing wrong so you can fix it. Or invest in a social media manager to help you with all the ins and outs of marketing with social media.
Take a look first at these three common problems.
1. Leave Posts On Your Wall - You are trying to become a trusted friend. You can't do that if you are "schooling" everybody or correcting them endlessly. You also have to be human yourself. Let go. What are you afraid of? Your brand won't take a nose dive if someone posts some unpleasant comments on your wall. Fight the urge to delete unflattering posts or comments. The social platforms are there to get people to participate and open up. If you stop that from happening people will go elsewhere. That's why they are on Facebook to begin with. And you are there to meet them where they are. I know it's tempting, but don't remove those unpleasant posts unless they are just unbelievably threatening in some way. Get your customer rep hat on and make a real effort at addressing their grievances instead. You will likely come out smelling like a rose in the end, and earned some respect along the way.
2. Have An Objective In Your Interactivity - You will be surprised by all the benefits of actually getting folks talking on your fanpage. You want them going back and forth actually discussing topics, not just reading what you post.
3. Don't Shoot Yourself In The Foot - Get them talking by being interesting, but don't try and tick off your audience! There's a delicate balance you want to find between jerk face and boring.
Draw your potential customers into conversations by choosing topics they are interested in. Provide unique content which will be helpful or interesting to your fans. And stand ready to "read the room." Be flexible and ready to make changes if necessary to your approach to marketing on this platform. Your fanpage you were about to chunk before will now be an integral part of your business.