Blogging is now truly a part of mainstream Internet culture and can be a major weapon in your online promotional strategy.

Blogging is now truly a part of mainstream Internet culture with bloggers weaving words on every subject under the sun.

If you are looking to raise awareness of your brand or business, or perhaps a creative concern such as a band, your art or you’re promoting other companies products through affiliate marketing then blogging is a must!

Let’s look at 5 main reasons why you should start blogging as soon as possible.

Search Engines Love Blogs

Search engines such as Google and Yahoo! love blogs because they represent fresh and constantly updating content that they can index in their search results. Because of this you’ll find as time goes by and you add more content your posts will start to appear more frequently.

Each blog post that you publish is building your domain into a powerhouse of expertise and authority. Each new post also has its’ own permalink. This is like having a new page added to your website and another piece of content the search engines can index.

Increased Traffic
Getting more visits and traffic is the lifeblood of any blog or website and blogs tend to get a lot more traffic for several reasons. The first is they rank easier in search engines as I’ve mentioned. Social media gives people an easier way to recommend and share blog content they like through social bookmarking as well as platforms such as Twitter and Facebook.

Engage with your visitors and get feedback
Blogs make it easy to engage with your visitors with commenting. If you start conversations with your readers they are much more likely to look at what services and products you’re offering elsewhere on your blog.

Build a List
Your blog should also have a list building element so that visitors can be converted into regular visitors and customers at a later date. You’ll need to offer something in return for the users name and email such as a newsletter, or a report, video or something that they can their hands on straight away.

Even if you just have subscribers to your RSS feed (your blog’s content) this is better than nothing.

Content Syndication
All your content is carried on your RSS (Real Simple Syndication) feed. This includes all copy, pictures, video and audio. Your RSS feed can easily be shared and syndicated across the Internet helping your content get much wider exposure.

There are many other reasons to blog, but take these main reasons and you should see why you need to start as soon as possible.

Getting started can be overwhelming which is why we have created a Free and simple Blogging Video Tutorial Series to help you make that first step and click the link for information on English writing software to help with content creation.