In the earlier stages of the internet we had web-logs which of course grew and transitioned into simply blogs, and now today business blogs! Just how did it happen that sites as obscure as web-logs evolve into a stand alone industry we refer to as the business blogging? Big time corporations and small time entrepreneurs alike are now successfully blogging to make money and the use of this platform for promotional purposes is only increasing. In fact, for anyone looking to start an online business, this particular platform is usually the first choice to based their marketing operations. At what point did this shift take place and what occurred to encourage companies large and small, both online and off, to adopt this strategy?
Here are 5 subtle shifts that occurred in the minds and the habits of consumers that have paved the way for the acceptance of business blogging as part of our mainstream economy.
Internet is Becoming a 'Way of Life"
We are now transferring our off-line needs to the easily available internet and the need to 'connect' with others is certainly one of those needs! With the growing popularity of online social networking more people have now been attracted to the 'world of the online'. Blogs offer social networking and information gathering to a very defined niche of people. In affect blogging platforms are more 'refined' networking sites that caters to people with particular interest other than simply socializing.
Cost of Doing Business
This latest economic crisis has sent a wake up call to many businesses big and small! From both a cost and marketing standpoint entire industries are 'redefining' how they do business. The internet offers access to a global audience on a 24/7 basis and business blogging has attracted companies from varying industries both large and small. This attraction is due to the already existing popularity of blogs and the flexibility and effectiveness this platform demonstrates for marketing purposes. Another significant factor is the next to nothing costs associated with operating a one of these sites.
Ease of Operation
Business blogging requires no technical skills and this is the primary reason many looking to start an online business choose this platform. Being able to realistically create a site and be live on the internet within half a day allows people the opportunity to start earning an income quickly. Although it should be noted that blogging to make money is something that does take some time since visitor loyalty must first be established.
People now-a-days are all about automation and any other conveniences that make there lives 'simpler' and easier to manage. It is quite common for anybody looking to make a purchase to first check prices and availability online. Think of any store you know and ask yourself how many of them have an online presence?
Growing Availability of Goods & Services
What came first the chicken or the egg? In this case who has driven the popularity of turning to the internet for many purchasing needs? Is it the availability that has attracted people or the people who have attracted the merchants? At this point who the hell cares because the 'race is on' and e commerce has never looked better, from a consumer and merchant point of view!
Business blogs have become as widely accepted as mom's apple pie anymore, and for the reason we have discussed here today. The internet has opened up a whole new frontier for the human race as a whole allowing virtually anybody to start an online business. It has lower the barriers for everybody allowing free access to information and online entrepreneurial opportunities. This in turn has exposed everybody to creative ideas and innovations we may not seen otherwise. As the internet has 'evolved' so has the ways merchants market their goods and services. With so many organizations now blogging to make money, it seems apparent that this platform has gained popularity for its ease of use and interactive capabilities. Considering the growing acceptance of online commerce coupled with the effectiveness of blogs as marketing platforms, it is no wonder that the blogging business is booming.
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ABOUT THE AUTHOR
TJ Philpott is an author and Internet entrepreneur based out of North Carolina.
By TJ Philpott
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