Effective blog marketing involves not only traffic generation and connecting with readers but also making the proper provisions for business growth on your site. Blogging for money is a fairly simple series of processes that need to come together in order for you to be successful.
Some things may not impact your blogging business as much as others but here are 5 things you definitely do not want to do or overlook!
Improper Keyword Placement
Using the proper keywords and placing them correctly within the body of your post is simple to do and should not be overlooked. The benefits of this are an increase in search engine traffic and since it takes little effort or time, it should not be ignored!
Hiding RSS Tab
By not displaying your RSS tab in a prominent location many visitors will leave your site never to return. When you are blogging for money it will take several visits by somebody before they may consider making any type of purchase. In fact reader loyalty can only be developed by folks repeatedly visiting your platform to view what you have posted. As they grow a liking to the content you create, it is then that loyalty begins to develop. The RSS tab is their 'map' back to your site so be sure it is easy for people to find and subscribe!
Not Responding to Comments
Your platform is essentially a gathering spot for like minded people who happen to enjoy your content. This is a social site where discussions will be had and comments will be left. There are times that some comments will be directed at the site administrator, that would be you, and that a response will be required. When appropriate and relevant, always try to acknowledge and respond accordingly. This helps to build and strengthen the sense of 'community' people feel when they land on your site.
Content Drifting 'Off Point'
Be mindful of what you post in an effort to keep the topic relevant to the blog theme. This is especially true in the blogging business since it would be very difficult to successfully promote anything that the content does not support in some way.
Not Building a List
Whether you have a squeeze page located directly on the site itself or at least linking to a page that can collect contact information, an effort should be made to build yourself a list. Do not rely upon people subscribing to your feed since the only contact you can have with them is when they 'choose' to visit your blog. An email list gives you more control over making contact with others and also allows you to tailor your contacts with specific promotional messages.
As can be expected blog marketing does call for the ability to interact with site visitors but traffic generation and other business planning measures also require your attention. Blogging for money can be a lot of fun, especially if you make the right provisions for your business to grow. As we discussed above, there are 5 key areas you definitely do not want to overlook insofar as the impact they will have on your success. Although the blogging business itself is not complicated it does call for your attention to detail in many areas. The 5 we discussed here today however, should take priority since they will have the biggest impact on the level of success you achieve!