The benefits of setting up a business blog are numerous. Most people focus only on the benefits which directly improve their bottom line or increase their readership. However, there are also a number of hidden benefits of blogging that every blogger can take advantage of. This article discusses four of those benefits.
There are numerous benefits to be gained in setting up a blog to help promote your business. Most business bloggers focus only on the benefits which directly improve their bottom line or increase their readership. However, there are also a number of hidden benefits of blogging that every business can take advantage of. In this article I'll discuss four such benefits.
1. Diversify Your Products And Services
The biggest benefit of blogging is the potential it gives you to diversify your range of services and gain more clients. Suppose your blog is built around a software or information product. By posting useful supplementary content on your blog you can also sell consultation sessions or one-on-one training sessions.
By providing real value and proving you're an expert in your field, your blog can immediately open up additional opportunities you didn't initially consider.
2. Become A Better Writer
A fundamental benefit of blogging is that it can help you to become a better writer. Many people overlook the importance of becoming a better writer, especially if they outsource a bulk of their content creation.
However, you never know when you'll be in a situation where you need to create some content on your own. Even if you only create one blog post per month and outsource the rest, it will still help you to improve your writing skills.
3. Get Immediate Feedback
Another benefit of blogging is you gain immediate feedback for your work. The comment section provides your readers with an easy way to provide greater insights into your topic selection, point of view, and overall value you are providing.
A blog is one of the only platforms which give you the opportunity to gain immediate feedback, rather than relying on gathering data and analyzing it.
4. Improve Your SEO
Blogs offer a number of search engine optimization benefits which standard websites do not have.
First, blogging ensures your website is continually updated with new content which keeps it fresh in the eyes of search engines.
Second, a large blog makes it easier to create a strong internal link structure to boost the overall ranking of your entire site as well as the individual pages.
Finally, blogging is an easy way to target long tail keywords. These keywords often do not generate enough traffic individually to merit a significant amount of attention, but when multiple long tail keywords are combined they can be an excellent source of targeted traffic.
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By David Hurley
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