When trying to build a business, advertising is one of the most effective ways to bring in customers and increase sales. While many businesses rely on traditional methods of marketing such as television and radio ads, others are starting to realize the benefit of investing in Internet advertising. Online advertising provides a number of benefits that businesses cannot realize with other forms of marketing.
Low Barriers to Entry
One of the biggest advantages of this form of marketing is that it does not require a large initial investment. While buying a spot on TV may cost thousands of dollars right away, online marketing campaigns can be started for only a few dollars. For example, a business could set up a Google Adwords account and spend as little as $5 per day on ads. This makes it possible for any business, regardless of size, to get involved.
Another advantage of online marketing is that it can be highly targeted. For example, with a pay-per-click campaign, marketers only have to pay when someone clicks on an ad. If a visitor takes an action such as clicking on an advertisement, he is most likely interested in what the seller has to offer. By comparison, with mass marketing such as a radio ad, the ad is sent out and reaches many people that may not be interested in the product being offered.
Internet advertising is also highly flexible for the average marketer. If something isn't working, it can be changed right away. Many advertising programs like Google Adwords make it possible for marketers to login to their accounts and suspend a campaign or tweak it. This allows users to change their campaigns as needed.
Results Can Be Tracked
One of the biggest benefits of using online advertising is that it can be tracked. Marketing efforts can be tracked because it's easy to see when an ad is clicked on. From that point, the company can determine how many visitors made a purchase compared to how many clicked on the ad. This helps the company determine if its marketing efforts are working or if something needs to be changed. Some companies pay performance incentives in order to secure the best ads and marketing campaigns online. When a company invests money in ads, they need to be able to see exactly what they are getting out of this form of advertising. Otherwise, they can't be sure if they're throwing their money away or if they're getting the most bang for their buck.