Every internet business needs multiple online marketing strategies for the purpose of generating, managing and driving traffic. The simple reason for this is that is always a good idea NOT to put all your eggs in one basket. When putting together your online marketing plan you want an approach that is easy to implement and cost little or nothing to maintain. With that said it is always advisable to incorporate some techniques that involve the use of search engine traffic. The idea is you want to set up a system that will continually duplicate results for you with a minimal amount of maintenance.

Here are 3 strategies that online marketers have had a history of success with for driving traffic and also managing an interested customer base as well.

Optimizing Content

Keyword utilization within your content is one of the most fundamental and effective ways of catching the attention of the search engines. By developing a list of relevant keywords and placing them properly within any content, you have laid out the 'welcome' mat for search engines. Whether it is a blog post, article or even website if the content is optimized properly with keywords you will surely attract search engine traffic to your site.

Blog

Blogs are 'notorious' for their 'natural' ability to attract search engine traffic. This is due to the fact that blogging sites are normally updated with fresh content much more so than any other type of internet real estate. Online marketers have come to recognize this fact and have adopted the blogging platform as their standard based of operations when working online. For marketing purposes bloggers have the ability to interact with site visitors and get their input and feedback. This information is invaluable towards making any necessary adjustments or improvements.

Email Based Marketing

Setting up a squeeze page to capture the contact information of people who show interest in what you promote is possibly the most effective way to market online. There are those who are 'squeamish' about sending traffic to a squeeze page instead of a sales page since it lessens the chance of an immediate sale. This unease is not necessary since the people 'captured' can be promoted to repeatedly and are determined to be more targeted. As a result the list you build tends to be much more responsive than the people who answer an ad and view your sales page.

Using multiple online marketing strategies is an advisable approach to managing any internet business. Using multiple strategies in your online marketing plan minimizes your complete dependence upon just one strategy. This also serves as a fail safe in the event that any one approach suddenly becomes ineffective. The 3 strategies reviewed above either target the use of search engine traffic or repeat sales and have all been used successfully by online marketers for some time now. The idea is to use techniques that cost little and require minimal maintenance but yet yield the best results in terms of traffic and sales. Although there are other strategies available none are any more effective or cost efficient than the ones we discussed here today.