One thing about blog posting is that 'size does NOT matter' in terms of the length of the update as long as it contains unique content! The quality of blog posts however are not always a guarantee that people will actually read them! The way in which your updates are presented plays an important role in the appeal they may have for your readers! Here are 3 suggestions you can use when publishing a blog post that can help increase their appeal!

Appropriate Title
Firstly always try to keep your titles as brief as possible yet still descriptive of the body of work it describes below! You may not be able to create a catchy title for all your blog posts but always be sure they are accurate in their description! At the very least try to engage readers by asking a question or making a statement that will get their attention as well as being relative to the update!

Images Help
Provided you insert images that help to reinforce or convey the intent of your message their use can be very effective! Along these same lines using video can also help to create or maintain the readers' interest! Many people are more comfortable with and therefore prefer the use of visuals when reading anything online. The key here is to use only those visuals that help you make a point and are consistent with the unique content they are found within! Another thing you want to be careful of is to not allow images or videos to serve as distractions! Remember your use of visual aids is to get viewers to read what you wrote!

Deliver the Goods
Remember the titles you create or the visual aids you may use are for the purpose of 'enticing' visitors to read your blog posts! Ultimately it is the unique content you are offering that people come to see so be sure to deliver what they expect! You don't have to hit a 'home run' every time you are publishing a blog entry but always strive to make it beneficial to viewers in some way! Offering insights, unique perspectives, opinions and whenever you can, new information should be your focus! Of course it is nearly impossible to always have new information but it is more realistic to offer current news or updates in a different light! In this way you maintain a persons interest and hopefully gain their loyalty as a returning visitor!

Effective blog posting is often times as much about the unique content found within as it is about its visual appeal! This is not to say one is more important than the other but simply to call attention to what you can do to make your blog posts more appealing so people will read them! The 3 suggestions offered above are subtle yet deserve attention when publishing a blog post in order to insure it catches a readers eye as well as delivering good content!