Did you know you are literally giving away money and time on advertising if you are not publishing a blog?

Nowadays blogs have become very popular for diverse reasons. For internet home based business entrepreneurs, blogging represents a great opportunity for increasing their internet marketing effectiveness and presence.

You should really consider starting a blog to complement your advertisement efforts.

Here are 3 reasons why you should stop leaving money on the table and start blogging instead:

• It's the quickest way to build a website • Blogging expands your marketing reach dramatically • You can increase delivery rates for your newsletter

• Establishing your web presence in minutes and slowly but surely building an empire:

Publishing a blog is the easiest, quickest way to establish an online presence. You don't even need your own website to publish a blog (although it's recommended that you host it there for SEO reasons).

You can have your own blog up and running in as little as 5 minutes, using third party services such as Blogger (www.blogger.com).

As far as search engines are concerned, blogs are full-blown websites. And they love them because of the regularly updated, fresh content they often present. As time goes by and your posts become to accumulate, your "website" grows too, without any effort, linking, or HTML knowledge required from your part.

Soon your blog becomes your little "empire" of content-rich, interlinked webpages, which search engines keep visiting, crawling and indexing like crazy, often at various times during the day.

• Easily and effortlessly expanding your marketing reach:

Here's a surefire way to spread your advertisement across the web. Once you have your blog running, you can easily syndicate your content using RSS feeds.

You can submit your blog and RSS feed URLs to blog and RSS directories, which are proven means to increase your online presence besides normal website directories.

Even better, if your content is good, other webmasters might beging syndicating your blog posts, giving you effortless free advertising! And your posts can now be delivered instantly right to your readers' desktops if they are subscribing via an RSS reader.

• Giving SPAM filters the finger and auto-archiving your newsletter:

SPAM filters driving you crazy? Does your newsletter end up as a delicious snack on filter's stomachs instead of client inboxes?

You can now give those nasty SPAM filters the finger forever! If you publish a newsletter by email, you may consider posting it at your blog instead, and using your mailing list just to announce your new issues to your subscribers. This way, you avoid the SPAM filter issue associated with delivering your newsletter via email.

At the same time, you are reaching more subscribers, the ones who have added your blog to their RSS readers, effectively "killing two birds with one shot".

In addition to the above, you are naturally building an archive of your newsletter issues, which get included in your blog's archives.

As with any new technologies, you should study the potential you are missing by not publishing a blog, and compare it to the extra work blogging would mean for you.

Personally, I think the benefits clearly outweigh the extra work involved, and I strongly encourage you to start blogging right now. Blogging is easy, even fun, and it doesn't take much time either.

If you are not much of a writer, just try to blog something, anything, when you feel like it. When you become consistent with your blogging, you will soon realize why it's so important for internet marketers.