The main intent of content marketing is to capture the attention of others with useful information you have published! It is NOT to contain sales tactics but rather to present something interesting to read for viewers. Of course you want to be sure the reading material you present has relevance to your niche since 'ultimately' you are trying to increase traffic to your site! It is important to realize your best results with this approach occurs by refraining from actively selling anything, but merely offering free and useful information!
Here are the 3 primary objectives you are trying to accomplish when publishing content freely in order to ultimately increase traffic to your business!
Capture Reader Interest
First and foremost is that whatever you are publishing needs to be interesting to read from the standpoint of your target audience! You must capture their attention and offering them some useful information that is relevant to both their interests and of course yours is the starting point! Remember you are not trying to sell them anything but simply give them some of use!
In much the same way as it goes with blogging you need to fill the pipeline with content you have created. The more you publish the greater your saturation and as this builds so will your exposure! Once again the key is to continue 'churning' out material people find interesting to read since the more you do, the more they will be looking for from you. At this point you are now beginning to develop a following which is something you can build on but your continued efforts are required to do so!
Hopefully the useful information you have been circulating online has not only gained the attention but also the appreciation of viewers. They will now tend to 'assign' to you a certain aura of authority relative to the subject matter you have been publishing. At this point many will be visiting your site in search of more information of equal relevance! This is exactly what you have been wanting since the bottom line is the purpose of this strategy is to increase traffic. With the loyalty and trust people feel towards you for supplying them the content you already have they will be more receptive to your sales copy!
Content marketing is more about simply gaining the attention of others by supplying useful information than it is about selling. This approach is a tactful way of presenting something interesting to read to your targeted audience in an effort to increase traffic to your site! This process is not meant to blatantly promote any goods or services you have to offer but simply draw an interest to who you are and what you are all about! By focusing on the 3 objectives discussed above and avoiding hard pressure sales tactics this strategy should prove to be a very effective way to increase traffic to your site!