Creating content your readers will love is the objective of every blogger, article marketer or any other small business owners found online! Done correctly this can be a very effective marketing strategy however the key is to actually get people to read what you wrote! Remember, every piece of content you publish online has a message but if viewers fail to read what you wrote how can you deliver your message?
Assuming of course your topic selection and title are kick ass, here are 3 tips for 'molding' any content in a way to keep readers riveted to every word!
Sequence
Your point, message or lesson needs to be laid out in a sensible and/or sequential manner that makes sense! No matter how good the material is you've pulled together, if you present it out of sequence viewers will become confused, lose interest and even stop reading! When this happens you then fail to deliver your message!
Presentation
Make your content easier to read by writing in a way everybody understands! Your objective should be to communicate with others and not to impress them with your vocabulary or arbitrary witticisms! This helps minimize the challenge of trying to 'interpret' what the text in front of us is actually saying! There is way too many other available sources online from which people can choose for their reading pleasure! By unintentionally making your content hard to understand, most people will not read what you wrote leaving them frustrated and your efforts wasted!
Delivery
It is an absolute necessity to hold the attention of the people for whom you are writing from start to finish! Whatever you've composed will have an introduction that indicates your purpose along with benefits people can expect to experience! The body of your content must maintain the readers attention by 'building' up to the conclusion which of course will reveal the benefits! Only by keeping viewers fully engaged can you expect to successfully deliver your message! The key here is to make clear to viewers as to why they would want to read what you wrote and then deliver the 'goods' at the end!
When writing for your readers focus must be placed not only on the quality of what you are presenting but also the manner in which you present it! The fact is that no matter how valuable any information may be that you publish, if people do NOT read what you wrote you can NOT deliver your message! The 3 tips offered here today merely emphasize the importance of making your content easier to absorb by laying it out in a more logical fashion! This increases the chances people actually read what you wrote and when this occurs you become more effective marketing your business with this strategy! What do you think? If you got more to add please do so by leaving your comments below!