Who the heck could possibly be interested in guest blogging when they have their own site to develop? Well the answer to that should be anybody who has an interest in building a successful blog! Yeah, it may seem as a guest blogger all you're doing is wasting your own time and writing talents but this is NOT the case! It's all about building links and so much more which is what you'll need to be the owner of a successful blog!

Here are 3 not so obvious but very real benefits you will receive by enlisting your services as a guest blogger for someone else!

Increases Your Exposure

Exposure is what everyone who runs a blog wants and needs and this is what you get by offering your services as a guest blogger! The content you post on another site gives you the opportunity to display your 'unique' talents and knowledge to a brand new audience! You can't increase your own following unless you're seen online and writing for another platform will serve to help broaden your viewing audience!

Increases Your Credibility

When you create and post content on a site that is highly regarded by readers, you actually increase your own credibility by association! Rubbing elbows with the right people or those held in high regard is one of the very best and quickest ways to establish your own successful blog!

Increases Your Traffic

Getting 'targeted' traffic is what it's all about when developing your own blogging platform! One of the best strategies to do so is by building links with sites that share your focus and interests! Of course when you are a guest blogger on a site with a higher ranking than yours, this will typically be the outcome! The premise here however is that the content you create and post is well received by the readers of that particular site!

Guest blogging needs to be included in the overall strategy of anyone trying to develop a successful blog of their own! Although it may seem on the 'surface' that you are diverting your efforts from your own site to be a guest blogger on another blog, this is simply NOT the case! The 3 benefits you can enjoy as a guest blogger are briefly discussed above which of course include building links and recognition as well! It's best to think in terms of putting your efforts into creating GREAT content that will get better exposure elsewhere but will still have a profound effect on the growth of YOUR site! It's the same exact strategy article marketers use!